PR Packages
Here are three different PR packages that we offer:
The Small PR Package focuses on basic podcast guest bookings, one press release, and a few social media posts.
The Medium PR Package expands to more podcast appearances, multiple social media posts, and influencer outreach.
The Large PR Package offers a full-scale launch with extensive media outreach, high-level podcast bookings, comprehensive social media content, influencer partnerships, and detailed campaign reporting.
The Small PR Package - The Podcast Starter
Ideal For: Individuals or small businesses just starting to build their PR presence.
Inclusions
Podcast Guest Matchmaking & Arrangement: Personalized pitch to 3 relevant podcasts. Pre-interview prep guide and coaching. Follow-up email after the podcast to the host.
Press Release Creation: One press release written (standard announcement format). Press release distribution to 10-15 curated outlets.
Social Media Campaign: 5 custom social media posts for Instagram/Facebook (includes graphics). Social media content calendar for 2 weeks.
Press Kit: Client bio with a professional headshot. Press release and media mention archive (if applicable).
Post-Campaign Follow-Up: 1 follow-up email to media outlets and podcast hosts.
Price Range: $500 - $800
The Medium PR Package - The Brand Boost
Ideal For: Businesses looking to expand their visibility and engage with media and influencers.
Inclusions
Podcast Guest Matchmaking & Arrangement: Personalized pitch to 5 podcasts. Pre-interview coaching with talking points and interview prep. Podcast guest booking and coordination. Post-interview follow-up to podcast hosts and their audiences.
Press Release Creation: One press release written with a compelling headline and CTA. Distribution to 20-30 curated media outlets, journalists, and bloggers. One media outlet pitch follow-up email.
Social Media Campaign: 10 custom social media posts (including Instagram/Facebook graphics). 1 Instagram Story template, 1 Facebook story template. Social media content calendar for 4 weeks. Influencer or partner outreach to amplify posts (1-2 influencers).
Press Kit: Client bio with a professional headshot. Press release archive. Media mentions (if applicable). Product or service information (if applicable). Press contact information.
Exclusive Content for Influencers: Early access to podcast episodes or product launches. VIP media invitation or offer for media outlets to get a sneak peek.
Post-Campaign Follow-Up: 1 follow-up email to media outlets and influencers. Monthly report on media coverage (social media insights and press coverage summary).
Price Range: $1,200 - $2,000
The Large PR Package - The Full Spectrum Launch
Ideal For: Established businesses or individuals launching a major product/event or seeking extensive media coverage.
Inclusions
Podcast Guest Matchmaking & Arrangement: Personalized pitch to 10 podcasts (including premium shows). Pre-interview coaching, detailed talking points, and tailored questions. Podcast guest booking, interview coordination, and post-interview media coordination. Follow-up emails to podcast hosts and key audience members for further engagement.
Press Release Creation: Two press releases (one for the initial launch and one for post-launch updates). Distribution to 40+ media outlets, journalists, bloggers, and industry-specific press. Detailed media pitch with tailored angles. 2 media outlet pitch follow-up emails to ensure coverage.
Social Media Campaign: 20 custom social media posts (including a mix of static posts, stories, and videos). 3 Instagram/Facebook Story templates with swipe-up links and engaging elements. Complete social media content calendar for 6 weeks. 3 influencer collaborations for promotion (including media coverage or product exchange). A detailed paid ad strategy to amplify the campaign (if applicable).
Press Kit: Client bio with a high-quality headshot and lifestyle images. Press release archive and media mentions. Key product or service information. Testimonials or case studies to showcase the client’s success. Press contact information for ongoing communication.
Exclusive Content for Influencers and Media: Exclusive behind-the-scenes access to product launches or podcast interviews. Special VIP invitations for events or online speaking engagements. Early access content, such as sneak peeks or private preview podcasts.
Post-Campaign Follow-Up & Analytics: 2 follow-up emails to media outlets, influencers, and podcast hosts. Full campaign performance report with detailed social media analytics, podcast downloads, and press coverage. Recommendations for continued media engagement based on campaign results.
Price Range: $3,500 - $6,000
