Reputation Management

At Align and Launch, we offer reputation and other business management services. Here is an overview of what we offer:

• Thought Leadership: $200–$350/hour or $1,500–$3,000/month for ongoing work

• Executive Profiling: $250–$500/profile or $1,000+/month for ongoing strategy

• Reputation Management: $1,000–$3,000/month for small brands, $5,000+ for larger projects

• Crisis Communications: $250–$400/hour or $2,000–$10,000/project

• Change Management: $150–$300/hour or $3,000+/month

Thought Leadership

Thought leadership is about establishing your company or executives as authoritative figures in your industry by sharing valuable insights, expertise, and innovative ideas.

We help position you as a trusted voice, driving conversations that influence trends and inspire action. Our thought leadership strategies include creating high-quality content such as articles, whitepapers, and speaking opportunities that resonate with your target audience.

We help you build credibility, foster trust, and increase brand awareness by showcasing your unique perspectives and solutions. A strong thought leadership presence differentiates your business and attracts opportunities for growth and collaboration.

Executive Profiling

Executive profiling is the art of developing a strong personal brand for your leadership team. By crafting detailed profiles that highlight their expertise, experiences, and unique value propositions, we help showcase the leadership behind your company.

This service includes professional biography development, media appearances, and speaking engagements, ensuring that executives are positioned as trusted and competent leaders.

Through strategic content creation, media relations, and networking opportunities, we amplify your executives' visibility and credibility, reinforcing your company’s reputation. Well-crafted executive profiles build trust with customers, investors, and the public, positioning your team as thought leaders in your industry.

Creative Brand Strategy

A creative brand strategy focuses on defining and building a brand that connects emotionally with consumers while staying true to its core values.

We work with you to discover your brand's unique voice, story, and visual identity. Our team combines market insights, consumer behavior data, and innovative thinking to craft memorable campaigns that align with your business goals.

Through effective messaging, consistent design, and creative storytelling, we help businesses differentiate themselves in crowded markets.

Our goal is to create strategies that evoke trust, inspire loyalty, and foster lasting connections with your target audience.

Reputation Management

Reputation management is the practice of monitoring, influencing, and protecting your company’s public perception. We help businesses shape their online presence, manage customer feedback, and address any negative reviews or media coverage.

Our team implements proactive strategies to promote positive content and mitigate negative mentions. We assist in building and maintaining an authentic brand voice, responding to customer inquiries, and ensuring consistency across all platforms.

Whether you're facing a PR challenge or simply looking to strengthen your image, our reputation management services will help you maintain a positive reputation that builds trust with customers and stakeholders alike.

Crisis Communication

Crisis communications involves managing and mitigating the impact of negative events or unforeseen situations that could harm your company’s reputation. We help develop crisis communication plans that include preemptive strategies, response protocols, and real-time media management.

Our team ensures that your message remains clear, consistent, and empathetic during times of crisis. From handling negative press to addressing stakeholder concerns, we assist in navigating the most challenging circumstances with care and professionalism.

Effective crisis communication can minimize damage, preserve trust, and position your company for recovery, while also maintaining transparency with key audiences.

Change Management

Change management focuses on helping businesses manage transitions—whether it’s organizational restructuring, leadership changes, or the adoption of new technology.

We work closely with your team to create a strategic plan that ensures smooth implementation and minimizes disruptions. Our services include communication strategies that align with employee and stakeholder expectations, training programs to facilitate understanding, and support systems to monitor progress.

By guiding your company through these transformations, we help employees embrace change, reduce resistance, and maintain morale. Successful change management leads to increased productivity, reduced turnover, and a more adaptable, resilient organization.